Hot Pursuit Dunkin' Campaign

What Is The Hot Pursuit Campaign?

For this project I want to make a campaign for Dunkin’. I want it to be fun, energetic, and family-friendly. I think I want to make this campaign for law enforcement, pushing on the stereotype of police officers and donuts/coffee. I want to make law enforcement and their families my target audience. Dunkin’ has a lot of brand awareness, so I am hoping this campaign will help bring awareness to the amount of law enforcement killed on duty. For this project family is the most important thing.

Additional Information:

If I could further this project out I would want to turn it into a marathon that would raise money for the families of law enforcement officers who have lost their lives on duty. There would be honorary stories of officers and their families. Further on in this campaign I woud want there to be a period of time where law enforcement and their families can get donuts on sale. With the law enforcement donuts I want them to have blue icing and yellow star sprinkles.