My Cauldron Too-Redesign

My Cauldron Too is a metaphysical store that is located in downtown St. Augustine. Here at Remington Designs, we redesigned the brand and the interior and exterior of the shop. My Cauldron Too is dedicated to helping their customers connect to their spiritual side, so I  pulled in on spiritual side more for this brand.

The design challenge for My Cauldron Too involves transforming a modest and easily overlooked storefront in historic St. Augustine into a whimsical and inviting destination for metaphysical enthusiasts and curious tourists alike. The goal is to lean into enchanting, witchy aesthetics while preserving the building’s historic charm, making the space both engaging and approachable.

The target audience includes individuals interested in metaphysical practices such as herbal remedies, tarot reading, and spiritual exploration. Additionally, the rebrand aims to capture the attention of tourists drawn to the charm of St. Augustine’s historic downtown.

To achieve this vision, the design concept will incorporate mystical and magical elements throughout the space. Decor will feature tarot-inspired art, candles, fairy lights, skull motifs, and whimsical dark creatures. A bold color palette of greens, purples, blacks, and dark blues will enhance the metaphysical ambiance. Media elements like custom signage and storefront enhancements will draw attention from the street. The exterior will be revitalized with a fresh coat of paint, highlighting the sage green charm while complementing the Floridian architecture. A larger, vibrant sign will improve visibility and branding.

This project addresses the current design challenges by creating an immersive atmosphere that aligns with the store’s metaphysical identity. By enhancing the exterior appeal and transforming the interior into a captivating space, the rebrand will entice both the store’s target audience and tourists, achieving a perfect blend of magic and historic charm.