Spanish Point-Redesign
What Is The Historic Spanish Point?
Spanish Point is a beautiful historical landmark in Osprey Florida. For this redesign I wanted to update everything and make their branding more modern and colorful. I redid their logo, wayfinding, and most of their environmental designs. Additionally, I wanted to stay true to their historical background and bring in some of that into my design.
Redesign Detail:
For this brand, I wanted to give it a fresh new look. I wanted to include its history and beauty in every aspect of the branding. I want to move away from the bland and boring design that they are currently using and make the place more than a historical spot, but also a beautiful place to explore. Hoping to stray away from the constant use of old historical signs and do something new. I want to pull from the landscape, especially the colors. With this location being on the west coast of Florida, colors I can bring in are pinks, blues, greens, and either really vibrant or really pastel colors.
The design challenge for this project was to modernize the aesthetic of the Historic Spanish Point while respecting its rich heritage and natural surroundings. The goal was to create a visual identity that stands out within the lush green landscape while emphasizing the site’s historical and architectural elements.
The target audience includes history enthusiasts, tourists, and local visitors drawn to the site’s beauty and historical significance, particularly Mary’s Chapel.
To achieve these goals, the design incorporates a palette of pink and white hues, bringing a fresh, modern contrast against the greenery of the environment. The signage prominently features these colors, ensuring visibility while contrasting the natural surroundings. Wood elements are heavily integrated to reflect the area’s architecture, much of which is constructed from natural wood materials.
The logo design embraces a completely unique approach. Drawing inspiration from the stained glass window of Mary’s Chapel, echoeing its beauty and creating a symbol that resonates with visitors.
By blending modern aesthetics with historical and natural references, this design effectively balances heritage with contemporary visual appeal, inviting visitors to connect more deeply with Historic Spanish Point’s history and charm. The thoughtful use of color, materiality, and symbolism successfully fulfills the project’s goals of modernization without sacrificing authenticity.
More Work:
